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Today's internet marketing solution Article
New Techniques for Marketing Your Web Hosting Company in 2006

There are many ways to market a web hosting company. Traditional methods include web hosting directories, banner ads on webmaster sites, search engine placements, ppc advertising, and so on. These are all effective methods if used and managed properly.
These techniques, however, market primarily to a limited target audience: Webmasters, Programmers, Graphic Designers, and small hosting companies.

With the evolution of web hosting and website builder tools, as well as the ongoing education of the common person, the average web hosting customer is no longer a Webmaster. It is more likely an alumni association, a church, an artist, a soccer club, or a family photo album. Recently, the staff of Hostchart.com analyzed the signups from several popular web hosting companies across the month of January, and here is what they found: the number of signups from people in the industry was less then 20%. Over 80% of all Hosting customer signups were from people who are not Internet professionals! So, how best does a Hosting Company target such a wide audience?

Assuming that 80% of your customer base is non-internet professionals, a Hosting Company's marketing methods should be greatly expanded beyond Webmasters alone. If your marketing budget includes online marketing only, then some potentially rich areas to find Hosting customers may be on sites like Vacation/Travel websites, Investment sites, Retirement websites, or any site that has a potential customer base with expendable time and/or income.

If a Hosting Company's advertising budget includes non-Internet methods, it may want to consider marketing on billboards, in newspapers, phone directories, or even brief commercial ads. GoDaddy has proven how powerful a TV ad can be with it's provocative Superbowl ads the last two years. Even a simple advertising method like handing out free t-shirts can have a farther-reaching impact on branding a Hosting Company's name than one might think.

Another noticeable change in the Web Hosting industry is the comfort level customers have with switching Hosting providers. Historically, customers did not change hosting companies. Most people were not comfortable moving their website for fear of downtime and lost data. The times have changed. People are more educated on websites, and there are plenty of web Hosting services that will move sites at minimal charge and without downtime. People feel free to move from Host to Host when they are offered a better plan. It is an increasingly competitive market, where companies must find new and better ways to stand out from the competition, whether that be from decreased cost, increased Customer Service, or farther reaching advertising campaigns. But Hosting Companies need not lose heart, for although competition is increasing, the number of people Worldwide who are getting connected to the internet is increasing at an exponential rate. It is a good time to be in the Hosting Industry!

About the Author

About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.

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Using Inside Final Draft 7 you will learn correct screenplay formatting and how to use built functions to achieve flawlessly formatted screenplays every time. You will also learn about the different features within Final Draft that will enable you to craft your idea into a well-told story like Reports Index Cards Revision Mode Speech Control Collabowrite and more.System Requirements:DVD-ROM drive/capability; computer monitor with thousandsof colors and 1024 x 768 screen resolution speakers Format: MAC 10.010.110.2 OR LATER

Logitech MX620 Cordless Laser Mouse

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The Logitech MX 620 lets you fly through long documents at hyper speed with the nearly frictionless alloy scroll wheel. Shift to precise click-to-click scrolling when you want to navigate lists, slides and image collections. Laser tracking delivers smoother, more responsive cursor control than standard optical mice. 2.4 GHz digital technology provides an uninterrupted cordless connection. You won't be caught out by flat batteries with 1-year battery life and an indicator light to warn you when power is low. Advanced one-touch search button instantly displays results from search engine and forward/back buttons speed up web browsing.

Customer Review: Looking for a pro bluetooth mouse? Try this great, full size alternative

I've been looking for a FULL SIZED wireless mouse for my MacBook Pro desktop setup. I haven't found a good Bluetooth mouse that isn't "notebook sized" and decided to go the RF route. Even though, you have to plug in a tiny receiver (1") in a USB port, it did not cause me any problems (I have a Cinema Display with a free port plugged into my laptop).



WEIGHT

The mouse is almost double the weight (almost 6oz) of its corded cousin (Logitech MX 400 at 3.5oz). As a full-time designer, this might pose some fatigue issues, but a wireless environment was a priority. The heavier weight actually helps me move the mouse slower and more accurately for very detailed work.



TRACKING

The response time and accuracy is much better than the BT mice I have tried (Mighty mouse, Logitech V470) and there isn't the occasional jittery jumps of a BT connection. The connection is instant - no lag. As with my last laser mouse, you have to be mindful of the slightest laser obstruction (pet hair, eyelash, lint) as this will cause the mouse to mis-track. Also, laser mice only work on solid, non-reflective surfaces (i.e. no glass desks).



BUTTONS/MAC SOFTWARE

The buttons and scroll wheel feel responsive and smooth, and the overall shape really contours to my hand. As of MARCH 2008, all the buttons, dynamics for tracking, speed, acceleration, etc. can be fully programmed using the latest Logitech software for Intel MAC OS 10.5.



BATTERIES

The battery level indicator is useful since it is not a rechargeable unit - which is good for me since it's one less cord to manage. I own a cradle full of rechargeable batteries for my various electronics.



Overall a great mouse.

Customer Review: liking it so far

just started using it a couple weeks ago. so far, it's been pretty good. i would like it if the mousewheel gave a little more resistance on each turn/click, whatever you call it.

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