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Ten Breakthrough Marketing Ideas
Ten Breakthrough Marketing Ideas
by: John Smith
1. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to linkto your web site and give you free advertising.
2. Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.
3. Trade autoresponder ads with other businesses. If both of you send out information with auto- responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.
4. Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.
5. Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
6. Offer to insert ads into your product package for other businesses. Just ask, in return that they do the same for your business. You should only trade insert ads with businesses that have the same target audience.
7. Offer a free daily class in your web site's chat room. The class should be related to the subject of your business or web site. This will get people to visit your web site everyday.
8. Do you have a product that doesn't sell good? Offer it as a free bonus for another businesses product or service. You'll get free advertising by placing your web site or business ad on the free bonus.
9. Place different emotional response ads for the same product or service all over your web site. One ad may hit their hot button to buy more than another ad.
10. Publish your e-zine in e-book format. You could offer a larger number of articles per issue. It also allows you to include graphics with your ezine.Your advertising revenue would increase because you could charge businesses for large color ads.
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Short Review on direct email marketing software
Fire Safe 2 Drawer Office File Cabinet - Sentry Safe - 6000
Includes FREE inside placement as part of delivery charge. Freight carrier will deliver 6 feet in the doorway, but will not go upstairs or unpack safe. This fire safe 2 drawer file cabinet is the ideal place to store sensitive and valuable documents ands items. 6000 Features: Proven UL rated 1 hour fire protection Key lock for privacy Smooth quiet accu-ride slide suspension system Holds 150 letter or 100 A4 size file folders Legal file rails Lifetime after-fire replacement guarantee Weight: 200 lbs. Finish:Light Gray Dimensions:Exterior: 17 1/4"(W) x 23"(D) x 28"(H)Interior: 12"(W)x 18"(D) x 9 1/2"(H)
Price: 479.82
Full Size Bed - Bradley Full Size Metal Bed
Full size.
Headboard, footboard and bed rails are included.
A combination of wood and iron that make this style a classic "Lodge" design theme bed. Elegant round posts are married to a stylish black metal grill. Fully-welded construction featuring foundry-poured aluminum castings, heavy gauge tubing, and solid bar wire. Wood post made from solid pine.
Finish:
Textured Black and Medium Oak
Dimensions:
Headboard: 52"(H)
Footboard: 34"(H)
Price: 317.11
Dresser - Largo - Spencer-Margaret 7-Drawer Dresser - JS-S500-10
Matching mirror available, sold separately. JS-S500-10 Features: 100% Wood solids and veneers English dovetailed rears and French dovetailed fronts Screwed on wood backs Felt-lined drawers top to bottom Steel on steel ball-bearing underglides Dimensions:68"(W) x 19"(D) x 38"(H) Finish:Chiffon See our FAQs section for complete details.
Price: 835.05
Home Bar, Swing Open Bar - 88569799
Features:Solid Hardwood Construction6 Step Oak FinishRaised Panel Front and SidesLarge Levelers for extra stabilityHeavy Duty locking rubber castersAntique Brass Plated Foot RailsLocking Liquor CabinetDrawer with Stemware Insert2 Storage DrawersEasy to AssembleFinish:Cottage OakDimensions:60"(W) x 23"(D) x 43"(H)
Price: 479.00
Large Fire Safe Media Chest for CD, DVD, Disks - Sentry Safe - 6720
Ships UPS, inside delivery not available.
This fire safe media chest is ideal for protecting your computer, video and film.
6720 Features: Includes a handy removable storage tray for CD's or DVD's Proven UL rated 1/2 hour fire protection for data storage productsKey lock for privacyMaintains interior temperatures as low as 125 degrees F (52 degrees C) and 80% humidity Lifetime after-fire replacement guarantee Weight: 55 lbs. Finish:
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Exterior: 15 1/4"(W) x 12 1/8"(D) x 13 9/6"(H)
Interior: 9 3/4"(W) x 6 3/8" (D) x 8 1/8"(H)
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direct email marketing software Products we recommend
NFL Chicago Bears: 2006 NFC Champions
NFL Chicago Bears: 2006 NFC Champions
When Lovie Smith was hired to be the Chicago Bears head coach in January 2004, he announced his three point plan for the franchise; (1) Beat the Packers, (2) Win the division, (3) Become Super Bowl Champions. In Smith's first season, the Bears achieved goal number one. The next season, they achieved goal number two. And in 2006, Smith's third season, the Bears came within one victory of achieving goal number three. In 2006, the Bears had their best season in 21 years. They won the NFC Championship game and finished the regular season with the best record in the National Football Conference. Their run was sparked by a defense that allowed the fewest points in the conference. Their high-powered offense was led by 23 touchdown passed from Rex Grossman, the most by a Bears quarterback since 1995. Their Special Teams unit was the most explosive in the league. Rookie phenom Devin Hester set an NFL record for most touchdown returns in a season with six. Relive the Bears extraordinary season in this NFL Films DVD.
Influence: Science and Practice (4th Edition)
Influence: Science and Practice (4th Edition)
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
Customer Review: I was influenced to read more
I have recommended this book to my teenage son. It was provocative, entertaining, and informative. I use some of the ideas to exert influence at work and in other situations. It would be a great book for someone in marketing or sales. I used some of the ideas to teach a class on getting things done when you're not in charge.
Customer Review: A Critically Important Text for the 21st Century
This is a wonderful summary of six key social psychology principles that go far to explaining how we as consumers and voters are manipulated by "compliance professionals." The discussion of each principle is interesting and well written, with enough humor to keep it very readable. I especially appreciate the author's advice as to how to easily counter attempts at being manipulated.
My only complaint about the book is that many of the examples and studies cited have obviously not been updated since the 1980's. This is a very minor problem and in no way detracts from the importance of the work. Get it, read it, and join the author in his prinicipled fight against the unscrupulous use of these principles!
Logitech MX 610 Cordless Laser Mouse (931350-0403)
Logitech MX 610 Cordless Laser Mouse (931350-0403)
The Logitech MX 610 Laser Cordless Mouse redefines performance with ultra-precise laser tracking on more surfaces and interference-free 2.4 GHz digital cordless technology. As the world's first smart mouse, it extends battery life by syncing with your PC; it sleeps, wakes up, and shuts down when your PC does. It also detects and eliminates wireless interference and alerts you when the batteries are low. Easy to configure, e-mail and IM buttons light up when you receive new messages from selected friends and associates. Adjust volume directly from your mouse, while speed-browsing on the Web with Forward/Back buttons. The Tilt Wheel Plus Zoom is perfect for viewing digital photos and spreadsheets. The MX 610 comes with a 5-year Logitech warranty with full product support. Control volume and mute, forward and back. Enhance your productivity with fingertip controls for Volume, Mute, Internet Forward and Back. All buttons are programmable so you can customize them to suit your needs. Windows 98, 2000, Me, XP compatible USB and PS2 Connectivity Uses and includes 2 AA batteries
Customer Review: Comfortable, well designed mouse but some flaws hinder it's potential
I've had this mouse about a month now. I'll try and point out some things I feel other people have missed.
I should start with a short description of how my computer is set up on my desk, since a lot of people leave that out. I've got my tower on the left of a wooden desk and it's roughly 3ft away from where my mouse is located to the right. I've got a Netgear WNR854T Wireless-N transmitter (I would not recommend NetGear products to anyone) on top the computer case. Why does that matter? because of the wireless USB receiver for the mouse. Initially I had it plugged into the back of my computer out of the way where it couldn't get accidentally smacked by anything. However that caused severe cursor lag and unresponsiveness. I moved the receiver to the front of my tower and the response improved but still suffered from lag, especially while gaming. I searched all through the Logitech, and other, forums looking for solutions but all I usually ran into were the same complaints with little help offered other then insults hurled at Logitech's poor design. I tried switching mousepads thinking maybe it was the laser not tracking, but once again it had little effect. Finally I ordered a USB extension cable for $[...] off Amazon.com and used it to move the USB receiver to directly in front of the mouse and now I haven't had any problems at all. So like all things wireless the complaints about poor wireless performance come down to the environment, what works well for one person may not work at all for the next.
On the software side there are a few irritating problems. The Logitech "SetPoint" software is a all-in-one driver pack for all their mice and is about a 47MB package, no option to download only the drivers for your mouse. There is also a bug that occasionally occurs for some when you open Microsoft Outlook, or ActiveSync, the active window begins to flash. It seems to occur more frequently if I use the dedicated e-mail button on the mouse itself, but it has also happened when I open Outlook by the usual double clicking. It's extremely irritating as once it starts the only way to stop it is to restart your computer. If you don't, your open window and desktop will flash and interrupt either your typing or close whatever menu you opened by right clicking. Bear in mind it only happens occasionally. Logitech has no fix for this as of yet, nor do I suspect they ever will as it seems to have happened with the last several versions of their "setPoint" software.
Also, the "SetPoint" software does not seem to overwrite the mouse setting in the windows "Control Panels" for speed settings. Even though I had the pointer speed turned up high in the "SetPoint" software the mouse settings in "Control Panels" remained set at medium and it did seem to cause a few odd speed problems with the pointer. I don't recall seeing anyone else mention this, so maybe I'm just really lucky...
Overall I really enjoy the mouse despite the flaws, I have rather long fingers and it's very comfortably set-up. You can click on either side of the mouse from about the middle on up and it activates the button which is great when you're scrolling with the wheel as you can just tilt your finger a little and click either right or left next to the wheel, it cuts down on finger strain a lot especially if you're like me and spend a lot time scrolling through webpages.
It also has an off switch on the bottom. I know that might not sound like a big deal to some, but being able to turn it off when you're not using it, unlike other wireless mice, actually turned out to be a bigger deal for me then I thought it would. I've seen people complain about the "auto-off" feature not working like they thought it would, but how hard is it to turn the mouse over and hold a button for two seconds?
The last mouse I had was a Microsoft IntelliMouse 2.0 It was a good mouse, but the shape of the MX610 is far more comfortable and now that I seem to have gotten the tracking problems, despite my initial misgivings, I don't plan on replacing it anytime soon.
[...]
Customer Review: Too Much Trouble
I purchased the MX 610 Logitech mouse just under 2 years ago. The original device lasted about 9 months and was replaced by Logitech. It had serious functionality issues, i.e., cursor jumping all over the screen, the downloaded software continually resetting itself to defaults that I neither wanted nor expected, programmable buttons working only part of the time. I thought these problems were due to receiving a lemon, but after getting the replacement and within a shorter time, the new one started acting the same way. Anyone who likes to play games will understand how infuriating it can be when you can't get the cursor to a certain point, or when dropping and dragging items like photos you need to pick the mouse up and move it because you've run out of desk space to move it far enough. This mouse replaced a Logitech Optical corded mouse that I loved, except for the cord. I just ordered a new Logitech Optical wireless mouse, and hopefully that will be better than this Laser version that I have absolutely no faith in. Also, getting a Laser cordless mouse requires stock in a battery company as this one ate them up pretty quickly
4 Pack of 16GDL GARAGE DOOR LUBE 12OZ
4 Pack of 16GDL GARAGE DOOR LUBE 12OZ
mfr: UNITED MARKETING GARAGE DOOR LUBE Grease replacement for garage doors, overhead doors, hinges, cables, springs, door traccks and chains, bearings and bushings. Leaves a dry, crack free film that will not accumulate dust and dirt. SIZE 12-Oz Package Shipping Size 7.75 x 8.00 x 10.75 (not product dimensions)
Slime Skabs Pre-Glued Patches with Levers
Slime Skabs Pre-Glued Patches with Levers
Skabs, Peel & Stick 6/1 Pre Glued Tire Patches, With 2 Tire Levers, Can Be Used With Tubeless Bike Tires, Inflatables, Tarps, Rafts, Miscellaneous Plastic & Vinyl Repairs, Advanced Glue Technology.
Customer Review: Worked great, better than Super Patches!
These stuck fine for me. They are round instead of square like Super Patches and the tire rougher is metal instead of sandpaper. Seems to work just fine and stick well. They seem a little heavier than Super Patches which tend to crinkle and air-pocket. These are green opaque but don't seem to air-pocket as much as the others.
Customer Review: simply doesn't work
I had a small punture that was about 1/3 cm wide. I followed the instructions and used the patch after I roughened up the area. It looked like it was sealed properly, but within 12 hours the tire was flat again. I tried it again and this time I gave it a day to stick before I inflated the tire. It worked a little better, but still got flat. The only reason why I gave this product 2 stars is because the tire levers included makes it a whole lot easier to remove and replace the tire.
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